Free Backlinks Checker

Backlink Checker | A Free Tool to Check Backlinks to Any Site

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Backlink Checker

A free backlink checker can help propel your website’s SEO to the next level. Growing your business online is more than just having a great-looking website and high-sounding marketing. You must also understand the factors that influence your site’s search ranking, and this includes backlinks. Here is a guide to creating free backlinks.

In the guide below, we’ll help you understand what backlinks are and the best backlink checker you can use. We also covered the free backlink checker tools you could utilize for your website.

What Are Backlinks?

A backlink in SEO is a link from one website to another. They’re also called inbound links, one-way links, or incoming links. If someone links their web page to your website, that means you have a backlink from them. And if you link other pages to your website, then they have a backlink from you.

Major search engines like Google consider backlinks as “votes” for a specific page. The higher the number of backlinks you have, the higher you would rank in the search engines organically. In a way, backlinks tell search engines: “this page/website is relevant, helpful, and credible.”

There are several types of backlinks, a few of them are:

  • Guest blogging links
  • Press release links
  • Editorial links
  • Comment links
  • Free tool links

How do you actually improve your backlink quality? And how can you ensure you are only adding valuable backlinks to your site?

High Quality Backlinks

Search engine algorithm has changed over time. Nevertheless, backlinks have remained a key factor in ranking high/relevant on search engine results pages (SERPs).

Take note, however, that you’d benefit more if you have high-quality links. Just having one strong backlink is much better than having a thousand low-quality links.

Think about it this way: people would rather read a website linking World Health Organization than a website linking to a random guy’s website. Basically, the more authority a website has, the more impact it can provide your website. This concept is called “Domain Authority.” So, when adding outbound links, it's always best to use authority domains.

When investing in search engine optimization (SEO), you’d want to do a good amount of link building. You may be wondering, “How do you make valuable links? And what are the other ranking factors?"

Keywords and Anchor Texts

Anchor texts refer to the clickable words used to create website backlinks. Typically, anchor texts provide link context. There are several types of anchor text links, including:

  • Exact Match

    • The anchor text uses the exact words, keywords, or phrases for which you want to rank.
  • Phrase Match

    • The anchor text contains the keyword for which you want to rank
  • Branded

    • The anchor text is the brand’s name
  • Naked 

    • The anchor text is the raw URL

In general, it’s always a best practice to add links by keyword. Hence, keyword research may also play a part in doing this.

Do-Follow Links VS No-Follow Links

You may have encountered the words dofollow and nofollow before. What are they exactly?

When a link is a dofollow, it passes the authority of website A to website B. This concept is called “link juice.” Adding do-follow links to your website will help improve its domain rating. New links added to your site are dofollow by default.

No-follow links, on the other hand, do not pass the authority to the website it is linking to. That said, they do not help in ranking in terms of SEO. You can use no-follow links if you do not want to endorse the linked site or when you do not want to pass its authority.

To turn a link into a nofollow, simply add the tag rel=”no follow” to the code when linking to a webpage.


You’d want your webpage to be linked to high-traffic websites as they typically send more referral traffic than low-traffic sites. The best way to do this is to go with authority sites. Some would say that guest posting is dead, but it’s still one of the most effective ways to build new backlinks.

Remember, low-quality backlinks usually come from websites with low traffic and low levels of engagement.

If you don’t know already, guest posting (a.k.a guest blogging) is the practice of offering to write a one-off post (blog post, guest posts, etc). for another website.

Other link building efforts include:

  • Repurposing content
  • Infographics
  • Blog comment links
  • Broken link building campaign

You’d also want a link from a domain that has not linked you before. Simply put, it’s way better to get 50 links from 50 different websites than 1000 links from the same domain.

How do I check backlinks?

Gladly, you do not have to crawl your site manually just to check, count, or monitor your website links. There are several ways to check backlinks and perform backlink analysis to your website. From paid SEO tools to free backlink checkers, they can help you determine your site’s metrics, as well as your competitor’s backlink profiles.

With a backlink report, you get a detailed backlink analysis, which can help you assess your site-wide links. Some link analyzers also include features to export backlink.

What is a backlink checker tool?

A backlink checker tool is a program designed to provide you with a backlink report. This report can help you when building backlinks. You can also use them to analyze your competitor’s website so you can make modifications to your site and improve its ranking.

This tool can perform multiple things, including:

  • Monitor backlinks, internal links, and external backlinks
  • Determine the total number of backlinks
  • Build link profile
  • Identify active links and spammy links
  • Provide SEO metric

You can leverage these metrics when you're creating link campaigns.

What is the best backlink checker?

While there is no one answer to this question, there are a number of excellent backlink checker tools out there that deliver fast and accurate backlink reports. Here are some backlink analyzer tools for both beginners and webmasters.

Take note that each of these tools uses its own crawlers, so the backlink reports may vary.

What is Google Backlink Checker?

Google’s link analysis tools, also popularly known as Google Search Console, is a web service that allows webmasters to check, monitor, and improve their website’s performance.

Anyone can use the Search Console tool, including business owners, SEO specialists, marketers, site administrators, and web developers. This web service offers tools and reports for the following actions:

  • Show you which web pages link to your website
  • Provide backlink overview
  • Receive alerts when Google encounters spam, indexing, or other issues with your website
  • Fix indexing problems and request re-indexing when there are new and added content
  • View Google Search traffic data (i.e., how often your site appears in Google Search, which search queries show your website, how often searchers click through for those queries, and more).

Setting up your website with Google Search Console is fast and easy.

What is Bing Backlink Checker?

Bing Webmasters is another tool to check out. With this web service, you can get a comprehensive report of your site’s performance data. Such insightful reports can help you make modifications and optimizations to improve your page rankings on Bing search results.

The interactive, user-friendly dashboard, a wide range of free SEO tools, reporting tools, diagnostic tools, keyword research, and Site Scan are within your reach so you can rank higher and reach more potential customers.

How Can I Check My Backlinks for Free?

Free tools such as OpenLinkProfiler Backlink Checker and OpenLinkProfilerFree Domain SEO Analysis Tool are excellent programs to use to check your backlinks without spending a dime.

OpenLinkProfiler offers these tools for free. However, to maximize your use and get further analytics, you may have to switch to the paid versions.

Using Google Search Console is another way to check your entire backlink profile for free. It’s a web service designed for webmasters to check and optimize their websites.

Backlink checkers are a great way to scour your website and look for toxic links and unverified links. It will also help you utilize strong links better and ensure the quality of backlinks you have are always topnotch.

Free Backlink Checker

As mentioned, OpenLinkProfiler offers free link audits to anyone. It’s basically giving everyone a glimpse into the power of the premium version. If you’re new to SEO or just want to check your site’s backlinking performance (or your competitor’s) without spending a penny, you can take advantage of the free test out.

With OpenLinkProfilerbacklink checker, you can see insightful SEO metrics and dynamic link table such as:

  • Domain rating and URL rating
  • Quantity of backlinks and external links
  • Determine ranking in search engine
  • Number of referring domain
  • OpenLinkProfiler Rank
  • Determine authority metrics
  • Traffic
  • Estimated organic traffic
  • Links to target
  • Total followed links

and so much more. You may also filter links by language, link type, platform, domain rating, referring domains, etc.

Backlink Checker Conclusion

Backlinks are critical factors in ranking high on SERPs. When improving your site’s SEO, always remember how adding external backlinks can go a long way. Plus, always look for link building opportunities to grow your site’s “votes.” Guest posting, shareable content like infographics, and broken link building are great ways to grow your backlink profile.

By using link analysis tools, you can perform backlink audit and perform in-depth backlink analysis strategy. You can add more strong backlink to your site and get rid of unverified links that may hurt your site's performance.

FAQ - Backlink Checker

How Do I Find my Competitors' Backlinks?

There are a few different ways you can find your competitors' backlinks:

  1. Use a backlink analysis tool: There are many tools available that can help you see who is linking to your competitors' websites. Some popular options include Ahrefs, SEMrush, and Moz's Link Explorer. These tools allow you to enter your competitor's website URL and see a list of the websites that are linking to it.
  2. Check your competitor's website: Some websites display their backlinks on their website, either in the footer or on a dedicated "Partners" or "Links" page. You can check your competitor's website for these links to see who is linking to them.
  3. Use Google's search operator "link:": You can use Google's "link:" search operator to see which websites are linking to your competitor's website. For example, if your competitor's website is, you can search for "" in Google to see a list of websites that are linking to it.
  4. Check social media: Your competitors may also be sharing their backlinks on social media platforms like Twitter or LinkedIn. You can check their social media accounts to see if they are sharing links to other websites.

It's important to note that not all backlink analysis tools and techniques will provide a complete list of a website's backlinks. Some backlinks may be hidden or not easily accessible. However, using a combination of these methods can help you get a good idea of your competitors' backlink profile.

Why Are Backlinks Important in SEO?

Backlinks, also known as inbound links or incoming links, are links from other websites that point to your website. They are important for search engine optimization (SEO) because they signal to search engines that your website is valuable, relevant, and trustworthy.

When a website links to another website, it is effectively giving a vote of confidence to that website and telling search engines that it is a good resource for users. As a result, websites with a large number of high-quality backlinks tend to rank higher in search engine results pages (SERPs).

Here are a few reasons why backlinks are important for SEO:

  1. They help improve your website's visibility in search engines: When a website links to your site, it can help increase your site's visibility in search engines like Google. This is because search engines view backlinks as a sign of the quality and relevance of your website.
  2. They help drive traffic to your website: Backlinks can also help drive traffic to your website, as users may click on the links to visit your site. This can be especially helpful if the linking website has a high number of visitors.
  3. They can improve your website's domain authority: Domain authority is a metric used by search engines to determine how trustworthy and authoritative a website is. Websites with a high domain authority tend to rank higher in search results. Backlinks from high-authority websites can help increase your own website's domain authority.

It's important to note that not all backlinks are created equal. Search engines place more value on backlinks from high-quality, authoritative websites than from low-quality or spammy websites. Therefore, it's important to focus on building backlinks from reputable sources.

What Makes a High-quality Backlink?

A high-quality backlink is one that comes from a reputable source and is relevant to the content of the website it is linking to. It should be from a website that has a good domain authority and is trusted by search engines. The backlink should also be from a website that is regularly updated and has a good amount of traffic. 

Additionally, the backlink should be placed in a relevant context and should not be part of a link exchange or link farm. Finally, the backlink should be from a website that is not spammy or full of ads. All of these factors contribute to a high-quality backlink that will help to improve the website's ranking in search engine results.

How Many Backlinks Do I Need to Rank Well?

The answer to the question of how many backlinks you need to rank well is not a simple one. It depends on a variety of factors, such as the quality of the backlinks, the relevance of the content, and the competition in your niche. 

Generally speaking, the more backlinks you have, the better your chances of ranking well. However, it is important to remember that quality is more important than quantity when it comes to backlinks. You should focus on building high-quality backlinks from reputable sources, as these will be more likely to help you rank well in search engine results.

How to Get Backlinks for Free?

There are a few ways you can get backlinks for free:

  1. Publish high-quality, valuable content: One of the best ways to earn backlinks is to create content that is valuable, informative, and useful to your target audience. If your content is good, other websites may naturally want to link to it as a resource for their own users.
  2. Participate in online communities and forums: You can also participate in online communities and forums related to your industry or niche. By providing valuable insights and helpful answers to questions, you may be able to earn backlinks from other users who find your contributions helpful.
  3. Reach out to other websites and bloggers: You can also reach out to other websites and bloggers in your industry and ask if they would be interested in linking to your content. This can be especially effective if you have a specific piece of content that is relevant to their audience.
  4. List your business in online directories: Many online directories, such as Yelp and Yellow Pages, allow you to list your business for free. Having a listing in these directories can help you earn backlinks to your website.

It's important to note that while these methods can help you earn backlinks, they may require time and effort to be effective. It's also important to focus on building high-quality backlinks from reputable sources, rather than just trying to accumulate as many backlinks as possible.

Are Backlink Checker Tools Accurate?

Backlink checker tools can be a useful resource for tracking and analyzing the backlinks pointing to your website, but it's important to note that they may not be completely accurate. This is because not all backlinks are easily accessible or visible to these tools.

There are a few reasons why backlink checker tools may not be completely accurate:

  1. Some backlinks may be hidden or not easily accessible: Some websites may hide their backlinks using techniques like JavaScript or nofollow tags, which can make them difficult for backlink checker tools to detect.
  2. Not all backlink checker tools have access to the same data: Different backlink checker tools may have access to different data sources, which can lead to discrepancies in the results they provide.
  3. Backlink data can be slow to update: Backlink data can take time to propagate across the web, which means that some backlinks may not be detected by backlink checker tools until they have had time to update their databases.

Despite these limitations, backlink checker tools can still be a useful resource for tracking and analyzing your backlinks. It's important to use multiple tools and techniques to get a comprehensive view of your backlink profile, and to keep in mind that no tool will be 100% accurate.

Can Backlinks be Hidden from a Backlink Checker Tool?

Yes, it is possible for backlinks to be hidden from a backlink checker. There are a few ways that websites can hide their backlinks:

  1. Using JavaScript: Some websites may use JavaScript to display their backlinks, which can make them difficult for backlink checker tools to detect. This is because most backlink checker tools are not able to execute JavaScript, so they are unable to see the links that are being displayed on the page.
  2. Using nofollow tags: Websites can also use the "nofollow" attribute in their HTML code to instruct search engines not to follow a particular link. This can make the link invisible to backlink checker tools, as they rely on search engines to discover and crawl links.
  3. Hiding links in images: Websites can also hide their backlinks by using images as links, rather than text. This can make the links difficult for backlink checker tools to detect, as they are not able to "read" images in the same way that they can read text.

It's important to note that while these techniques can make it more difficult for backlink checker tools to detect certain links, they may still be discoverable through other means. For example, links that are hidden using JavaScript may still be visible if you view the page source or use a tool that is able to execute JavaScript.